EYE IN THE FUTURE
A company that has in DNA innovation, customization and authenticity. In 2011, Latin America Tourism Sales (LATSClub) was born, with the philosophy of carrying out haute-couture work in Marketing and Sales, Commercial Representation and Public Relations in Latin America for each of its clients in the international luxury tourism market. “LATSClub does a handcrafted work delivering quality and commercial, technological and marketing intelligence, increasing the results of Sales and brand exposure,” says its director-general and founder, Carla Moura. The Brazilian executive decided to undertake from the demand of the exclusive hotel La Sivolière in Courchevel, which with her opted to outsource it´s Marketing and Sales department.
Based in São Paulo, the company now operates in Brazil, Argentina, Chile, Colombia, Venezuela and Mexico. With a very selected portfolio of brands and loyal customers in various destinations around the world, such as India, Portugal, Bhutan and UAE, has expertise in creating Special Projects to make Brands outstanding from the comp set. One of the actions that marked its history was the creation of Braskicup, the ski championship for the Brazilian in Courchevel, carried out by La Sivolière and absolute success – entered the calendar of events of the station for more than six years.
Anchored in industry trends, LATSClub is always ahead, visionary. It maintains a horizontal team management policy, and its mission is to develop a solid relationship of trust with its client and grow slowly, with quality. His latest endeavor: an application to help travel agents, with information about their hotels, destinations and experiences and loyalty club, generating benefits. “The idea is to bring technology to good and transform agents into true travel Curators, making it easier to customize the experience,” says Carla. The future begins here.
By Antonella Salem *
* Journalist specialised in Tourism for more than 20 years, Antonella is Escape’s editor of Harper’s Bazaar magazine and curator of travel content.