EYE ON THE FUTURE
A company that carries innovation, customization, and authenticity in its DNA. Thus, in 2011, the Latin America Tourism Sales (LatsClub) was born, with the philosophy of performing an haute-couture work in Marketing and Sales, Commercial Representation, and Public Relations in Latin America for each one of its customers of the international luxury tourism market. “LatsClub does an artisanal work, delivering quality and commercial, technological, and marketing intelligence, increasing Sales results and brand exposure”, defines its general-director and founder, Carla Moura. The Brazilian executive decided to undertake based on the demand of the exclusive hotel La Sivolière, in Courchevel, which, with her, chose to outsource its Marketing and Sales department.
Based in São Paulo, the company presently operates in Brazil, Argentina, Chile, Colombia, Venezuela, and Mexico, where it opened an office in 2018. With a portfolio of 13 brands and 5 loyal customers in a variety of destinations around the world, such as Rome, Florence, Nepal, Portugal, Bhutan, and India, it has expertise in three aspects: Charming Hotels (charming small hotels), Ski & Biking (ski and bike) and DMCs (Destination Management Companies). Belong to its exclusive selection, Lungarno Collection, Italian network of boutique hotels of the Ferragamo family, Cox & Kings, inbound tourism agency with over 200 years of history, and Bike Tours Portugal – luxury on two wheels, among other premium products. One of the actions that have marked its history was the creation of Braskicup, ski championship for Brazilians in Courchevel, organized by La Sivolière and an overwhelming success – which became part of the events calendar of the station more than six years ago.
Attentive to industry trends, LatsClub is always in the forefront, a visionary. It maintains a horizontal management policy, as a team, and its mission is to develop a solid trust relationship with its customer and to grow slowly, with quality. Its most recent undertaking: an application to help travel agents, with information on its hotels, destinations, and experiences, and a loyalty club, generating benefits. “The idea is to bring the technology for the good and to transform agents into real travel healers, facilitating their work of customizing the experience”, summarizes Carla. The future starts here.
By Antonella Salem*
*Journalist specializing in tourism for over 20 years, Antonella is editor of Escape of Harper’s Bazaar magazine and curator of travel content.